Trav Neumann
Co Author of How2Sell

Trav loves the sales business. He has been successful in it for 35 years because of his laser focus on consultive selling cultivating long term, value driven relationships and processes that produce win-win solutions. His technical and business background has provided him keen insights and refinement of the sale process over the years that he is now eager to share with others. 

Trav has an engineering degree from Johns Hopkins University and completed an MBA in relationship marketing. He is an Army veteran, and a retired pastor that helped lead two church plants. On the hobby side he completely rebuilt a 1992 Porsche 911 engine! He's lived in Smithsburg, Maryland with his wife Cindy for over 46 years and they have 3 children and 3 grandchildren.

His sales experience includes:

6 years as account executive with Bruel & Kjaer Technologies, Inc. selling various high dollar, long sales cycle technology systems to the Department of Defense.  

5 years as Founder and Owner of The Neumann Group,  LLC.  Trav developed GRID Analysis operations consulting (Grass Roots Issues Diagnosis), and the MASTERS consultive selling program - Major Account Selling To Executives Regarding Solutions.

7 years as Director of Sales and Marketing, Jerry Conn Associates, Inc. – JCA was a $45 million stocking distributor of fiber optic and coaxial broadband electronics nationwide.

9 years as President and Co-Founder, Broadband Remarketing International, LLC. BRI remarketed cable operators excess and returned broadband equipment through consigned distribution programs throughout the U.S. as well as setting up distributors in Mexico and South America. (BRI was sold to AEY on AMEX).

4 years as Director of Wholesale Sales, CRS Recycling Services, LLC. CRS purchased and remarketed truckloads of excess and returned retail merchandise through consigned redistribution channels nationwide.

 5 years Founder and Owner of Wholesale Remarketing Company, Inc. (WRC). WRC is a reverse logistics liquidation reseller of truckloads of overstock, box damaged, shelf pull, liquidated, in-store and online returned merchandise and selling it to other businesses.

 

Dave Showalter
Co Author of How2Sell

Dave's passion for sales began in 1980 when he started as a sales trainee selling cable TV equipment for a rep firm in Chambersburg, Pennsylvania. As a territory salesperson, he quickly learned the value of a repeatable sales process, an approach he later applied while training his team as Sales Manager. Dave has always been a lifelong learner, working hard to hone his team’s sales skills for increased sales. He ultimately became President, guiding the company's growth from a rep firm into a national stocking distributor.

Dave has a unique and intuitive sense for building trust and friendships in the marketplace, which leads to repeat business. His philosophy is simple: "All things being equal, friends buy from friends. And when all things are not equal, friends still buy from friends." A repeatable sales process plus great business relationships is a powerful combination and Dave is excited share this in How2Sell. 

Dave has a business degree from Shippensburg University and completed an MBA in 1998. He was inducted into the Cable Television Hall of Fame in 2025 for his committed work and contributions to the industry. He is a Navy veteran, has 6 children and 2 grandchildren, and lives in Wilmington, North Carolina. Dave also started a ministry called The Prayer Hut, which provides food and support to less fortunate people in the Wilmington area.

His 37 years sales experience includes:

18 years (culminating as President) with Jerry Conn Associates, a $45 million nationwide stocking distributor of fiber optic and coaxial broadband electronics.

9 years as CEO and Co-Founder of Broadband Remarketing International, LLC. BRI remarketed cable operators' excess and returned broadband equipment through consigned distribution programs across the U.S. and by setting up distributors in Mexico and South America. (BRI was sold to AEY on AMEX).

10 years as President of CRS Recycling Services, LLC. CRS purchases and remarkets truckloads of excess and returned retail merchandise through consigned redistribution channels nationwide.